Dressed to Drill

An off-figure editorial spread displaying a theme of empowered independent multi tasked woman with a black and metal combination of merchandise and tools creating contrast, continuity, strong theme, and visual interest.

Personal Identity

A personal business package consisting a letterhead, business card (front and back), and an envelope cover. Identifying your image to others by creating consistency throughout, creates a memorable response. As a business professional continuity adds interest, creates attention, and strongly defines the specific career.

Fashion Show Production

Advertising Poster and Ticket for a fashion show, depicting a theme of love, peace, and Fashion. A trendy event with a strong colour story displays the strong direction of holding a fashion show for the benefit of global peace.

American Apparel Retail Signing

A retail signing program for a S/S seasonal campaign for American Apparel. The focus was to display the brand for what it is, identifying the target customer and fitting a trendy exciting lifestyle. The signage campaign includes cover page, lifestyle, conversational, price point, and sale.

The Sweet Escape

A photo shop exercise playing with skin colour correction and a sense of raining gum balls. This editorial spread in a magazine tells a story of sweetness, high colour intensity, and a fun playful feeling.

Teal Tantrum

A colour story of Teal on a magazine spread with the intention of forming a coordinated outfit to the magazine reader. This provides ideas of wardrobe variety and wearing various pieces of merchandise in many ways.

Day in the Life!!

Here are some images posted of Canadian models that are very successful and have a great reputation in the industry.

What sets them apart are there individuality and what image they portray.... in a buyers perspective it's not about the look of the model, its about the colours, fabric, designs, silhouette, and style of the overall photo.

Take a minute to observe the message that these photos send to you the viewer and comment on what your perception is towards these images.